So you’ve written your bio, done your song insights, and written your fact sheet – you’ve basically done everything you possibly can to tell somebody that your music is completely awesome. But what if people don’t exactly find the praise you’ve lavished on yourself entirely objective? Enter quote sheets.
You see this concept everywhere. Books often begin with a few sheets full of snippets from glowing reviews – movie trailers frequently include lists of film festivals the movie has appeared in. In music, quote sheets perform the same function – to provide external sources of credibility. And remember – for these quotes to provide credibility, the sources you’re quoting should come from somebody who has some name recognition. So who can these quotes come from? To start:
- Writers from publications
- Other musicians
- Staff at radio stations (DJs or program/music directors)
- Bookers or live performance folks
- Engineers or producers you’e worked with
- Record store managers
- Bloggers
As you gain momentum (hopefully) the cachet of your quote sources will improve and the length of your press features will increase – make sure your press materials always reflect the latest and greatest. Presentation is easy – when you’ve got a decent list together, arrange them in descending order of prominence.
My Strategy
These sources work well for 99% of quote sheets. I’m planning on pursuing as many outlets as possible to get quotes from people with name recognition to the general public, but, as context is everything (and because I think it might be interesting), I’m also going to solicit quotes from people whose occupations match the focal points of my songs. Getting prominent people to rave about my music would of course be sublime, but a good quote from a trucker about ‘The Trucker’ would be an intriguing addition to my quote sheet.
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