The first section of a press kit is the biographical information (the people you’ll be marketing to will no doubt want to know who’s pulling the strings). Writing a biography of yourself can be a bit daunting, but fortunately there’s a great way to get started – making a fact sheet. Fact sheets are exactly what they sound like – brief, biographical elements condensed into easily digestible bullet points (they’re frequently used as quick references by people pressed for time). They contain the following information:
- Band or Artist Name
- Musical Style
- Location
- Names of Band Members and Instruments Played
- Background Information
- Current Activities and Plans
- Contact Information
They’re way less intimidating than writing a biography, and a quick and painless way to start the ball rolling on a press kit. As the Echo Bloom press materials will be distributed to both physical and digital media, I designed two versions of the press kit. One is a PDF that contains links to relevant sites (pictured below), and the other is a physical copy with all of the links spelled out.
Step 1 – piece of cake. Next, the bio.
